SABMiller was South Sudan’s only brewing company that produced local beer as well as several local beer brands, one of which was the famous white Bull Lager.
It began operating in South Sudan around May of 2009, employing over 250 Southern Sudanese. The famous white bull lager, had an alcoholic content of about 4.2%. It tasted almost like Tusker, a kenyan beer with a mild taste. SABMIller invested over 37 million USD in South Sudan, to build its factory and start production. However, as the war continued in South Sudan, inflation increased and it became much hard to obtain hard currencies such as US dollars. This is in fact what made SABMiller close its doors in 2016.
We can only hope for peace in South Sudan, as many other companies have closed their doors ever since. Will a local Southern Sudanese owned brerwery emerge then? Watch Juba Central for more..